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Market Response and Marketing Mix Models: Trends and Research Opportunities (Foundations and Trends(r) in Marketing) By Douglas Bowman, H
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- Sales Rank: #355062 in Books
- Published on: 2010-04-23
- Original language: English
- Number of items: 1
- Dimensions: 9.21" h x .19" w x 6.14" l, .30 pounds
- Binding: Paperback
- 90 pages
About the Author
Hubert Gatignon is Research Director of The Alliance and Director of The Alliance Center for Global Research and Development. Dr Gatignon is the Claude Janssen Chaired Professor of Business Administration and Professor of Marketing at INSEAD and is also INSEAD's Dean of the PhD program.
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